“KUUZO ~ Expo? More like Eatspo!” is the slogan for a project that energizes all of Osaka through the power of food.

With the slogan “KUUZO ~ Expo? More like Eatspo!”, the project aims to use the power of food to revitalize all of Osaka, taking the Expo as a starting point. It is currently running two initiatives: “Omotenashi with Expo Menus”, which invites businesses to create and sell Expo-themed dishes and products, and “Osaka Machigoto Bar”, which showcases hidden gourmet spots and sightseeing gems across the city. The project promotes the charm of Osaka’s food scene through menus and neighborhood highlights shared on social media. During the Expo, visitors from across Japan and around the world will be encouraged to enjoy eating and drinking their way through Osaka’s streets via this project.

Project Inauguration

This project was launched with the hope that visitors coming to the Expo from across Japan and around the world will not only enjoy the Expo venue itself, but also explore Osaka’s neighborhoods to experience its delicious food and fascinating sightseeing spots.

Project Activities

In the “Expo Menu Hospitality” project, unique menu items have been featured on Instagram, such as the Hyōkan—a leopard-print sweet inspired by the leopard-pattern fashion said to be favored by Osaka’s obachan—and the “Kushikatsu-Making Experience,” which reduces food waste by reusing unsold bread as breadcrumbs for kushikatsu.

In the “Osaka Machigoto Bar” project, the first phase focused on the Toyokobori River and Dōshōmachi area in Osaka’s Chūō Ward, showcasing videos such as “Three Must-Try Spice Curries in Dōshōmachi” and the “Honmachi Bridge Riverside Picnic.” A total of five videos were posted on the Osaka Chamber of Commerce and Industry’s Instagram account, with combined views exceeding 10,000.

Future Prospects for the Expo 2025 Osaka, Kansai

During the Expo, the aim is to enhance the “City of Food: Osaka” brand by encouraging visitors from across Japan and abroad to tour participating restaurants from the Expo Menu project and the areas featured in Osaka Machigoto Bar, allowing them to fully enjoy Osaka’s diverse and abundant food culture. Be sure to search on social media for #くうぞ万博, #2025万博メニュー, and #2025expomenu.