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Zojirushi Corp.

IWAMOTO Yuhei

  • Director, New Business Development Department

Born in Ishikawa, Japan. After joining the company, he worked in design and development of dehumidifying dryers and futon dryers, and then in product planning for coffee makers and other products before joining the newly established New Business Development Department in 2019. He works on new businesses with an awareness of both “enriching daily life” and “solving social issues. He has been involved in new businesses such as “a home appliance rental service for customers to try before they buy” and “craft beer using rice cooked on a trial basis.
At the Expo, in addition to developing onigiri stores, he is also working hard to set up a “My Bottle Washing Machine” at the Expo site that can quickly and easily wash a bottle in 20 seconds.

We have collaborated with various companies in the past when launching new projects, but with “ONIGIRI WOW!”, the level of co-creation is truly on another scale. Every day, we are working together with a wide variety of partners—from across Japan and around the world. Leveraging the unique power of the phrase “Because it’s the Expo,” we will continue connecting with diverse people to deliver “WOW!”-worthy onigiri and share the deliciousness of Japanese rice with the world.

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